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How DufourFashion Started

The idea for DufourFashion came along with the club. One of my friends has worked in the music industry. A lot of fans and music lovers often wear the band t-shirt of their favorite group. That is sort of a thing that tie people even more closely together. That idea was too good to let go and we decided to try and introduce it to the equestrian sport.

It is important to me that the clothes reflect who I am. It needs to be high quality and also affordable - so everyone who wants to can be a part of it. As you might know, I am also doing a lot of fitness training, and there is nothing nicer than slipping into a comfortable hoodie after a training session in the gym.

Cathrine Dufour Hoodie Post Workout

 

Ohh, and then there is another important thing. It makes me incredibly happy to see all the cool boys and girls around at competitions and tournaments (and on Social Media of course) wearing my things. That support is absolutely breathtaking and means that I am trying even harder to deliver good results in the arena.

 

Representing Dufour

A mother one day told me about her young daughter who refused to take her Dufour hoodie off for two weeks straight. The mother was not allowed to wash it until after the daughter fell into a pond (wearing the hoodie). Luckily nothing bad happened but it resulted in a very dirty hoodie that NEEDED a wash :-) Those small stories are so cute and funny and definitely motivates me to continue the track that I am on.   

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Ideen til tøj er så kommet lidt i sammenhæng med klubben. En af mine veninder har tidligere arbejdet i musikindustrien, hvor alle har band t-shirts fra deres yndlingsbands eller sangere, og det er ligesom en ting der knytter fans lidt tættere sammen. Det tænkte vi var en god idé også at introducere i ridesporten.

For mig er det meget vigtigt at tøjet afspejler hvem jeg er. Det skal være god kvalitet og samtidig til at betale - så alle kan være med på et eller andet niveau. Jeg træner jo rigtig meget, så det er dejligt bare at kunne hoppe i en komfortabel hoodie efter en hård omgang i fitnesscenteret.

Nåå ja, og så bliver jeg jo mega glad når jeg ser alle de seje drenge og piger gå rundt til stævner (og på sociale medier) med mine ting på. Den opbakning er helt uvurderlig og betyder bare at jeg i endnu højere grad er motiveret for at levere nogle gode resultater.

En mor fortalte mig en dag om hendes datter, der havde haft sin Dufour hoodie på hver dag i to uger, og det var først da datteren faldt i en å (der skete heldigvis ikke andet end at hoodien blev beskidt), at hun fik lov at vaske den :-D Sådan nogle små historier er vildt søde og sjove og helt sikkert noget der gør at jeg gerne vil fortsætte den retning jeg er igang med.


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